TArget: The everyday collection

As part of a new campaign for Target, mono in Minneapolis came up with a cheeky new play on Target: the high end of the everyday. The spots were a ton of fun to work on with creative ranging from exploding cake boxes to flying meat. We did a bunch of rig removal and clean up work throughout to nail the pristine white environments and make sure every flying steak or speck of colored cake mix was perfect. We even created 2D and 3D Cheetos crumbs that were then individually tracked on a handful of shots to ensure we captured the true essence of Cheetos fingers (and face!) Shoot me a note if you’re curious to see the base conforms for any of these.

Logan 2012.