Samsung: tab s2 retail experience

We created this set of videos to run on Samsung Tab S2’s in various stores across America to draw people in and show them what these tablets were all about. The attract loop concept of seeing what the tablet sees was developed for a previous tablet retail experience, and it was so successful that we got to do it again for this one! This time we also concepted and shot three Professional Stories that lead you through various features that you could interact with and try as you move through each story.

R/GA 2016.