META: Designing a new company brand for facebook

In 2021, the Facebook Company made the decision to introduce new branding that would signal a shift from what our company is known for today – social media – to where the company is moving in the future – the social metaverse. This new name and brand system, Meta, expresses a vision for the future and embraces the company’s full range of technologies.

The Meta symbol was designed to dynamically live in the metaverse — where you can move through it and around it. It can take on infinite textures, colors and movement, capturing the creativity and imagination of a 3D world. It was also important that the symbol take on a blue gradient and pull in the color of our core products, connecting our future to our company’s origins. You can find more information on the design of the Meta brand here.

Agency: Creative Experiences, Meta + Saffron Brand Consultants

Awards and Nominations:

• The One Show Awards 2022 - Shortlisted for Design: Branding - Rebranding

• The ADC Awards 2022 - Shortlisted for Brand/Communication Design: Rebranding

• The ADC Awards 2022 - Shortlisted for Brand/Communication Design: Branding - Logo

• The ADC Awards 2022 - Shortlisted for Brand/Communication Design: Innovation

• The Shorty Awards 2022 - Finalist in Brand Redesign

• London International Awards 2022 - Finalist in Design: Brand Identity

Meta 2021.