Meta - Are we there yet? (Season 1.5 &2)

In effort to shed light on the mystery around the metaverse and how it will enable creativity and connection in people’s lives, Meta took on addressing the hard hitting questions on this subject in a bespoke branded content series called “Are We There Yet?” featuring Keke Palmer. I came on to lead production across 'season 2’ (and a surprise interim ‘season 1.5’), expanding on short and long form content across three key subjects that were most relevant to metaverse-curious consumers: Music, Fitness, and Gaming.

Each episode centered on Keke Palmer interviewing subject matter experts while driving through the metaverse, asking the burning questions on everyone’s minds. In addition to three long form episodes (one for each topic), the larger campaign encapsulated 2-3 short form episodes across each topic (versioned across various lengths and aspect ratios), trailers, gifs, animated stickers, photography, interactive social posts, and interim between-seasons creator content.

The strong art direction, highly-crafted technical execution, charming talent, and captivating content resulted in hundreds of hard hitting deliverables that ran across a spectrum of broadcast and paid media, while also driving results, community engagement, and a wide array of press:

  1. Keke Palmer Adds Yet Another Gig To Her Resume As The Host Of Meta's New Metaverse Series, Yahoo!, Ngozi Nwanji

  2. Keke Palmer Explains the Metaverse in New Video Series, CNET, Nina Raemont 

  3. Mark Zuckerberg hires ‘Nope’ star Keke Palmer to explain his metaverse, New York Post, Brooke Steinberg 

  4. Meta Teams Up with Keke Palmer for New Series ‘Are We There Yet?’, Baller Alert

  5. Keke Palmer Talks Exploring the Metaverse in New Series & Vying for a Role in Jordan Peele's DMs, Entertainment Tonight

  6. Facebook/Meta Hired Keke Palmer To Try To Help Non-Nerds Understand The Metaverse In A Weird New Video, UpRoxx, Mike Redmond 

  7. Meta Taps Keke Palmer for Its New 'Are We There Yet?' Series, TrendHunter, Niko Pajkovic

  8. Keke Palmer Adds Yet Another Gig To Her Resume As The Host Of Meta's New Metaverse Series, AfroTech, Ngozi Nwanji.

  9. Meta Introduces Metaverse 101 Series Starring Keke Palmer, AdAge, Parker Herren (full text below)  

  10. Meta to Debut New Metaverse Series on Facebook, Instagram, Adweek, David Cohen (full text below) 

  11. Meta Hires ‘Nope’ Star Keke Palmer to Try to Explain the Metaverse, Variety, Todd Spangler 

  12. Meta gets Keke Palmer to decipher the metaverse, VentureBeat, Dean Takahashi 

  13. Meta Launches New Video Series to Explore the Coming Opportunities of the Metaverse, Social Media Today, Andrew Hutchinson

  14. Keke Palmer answers the question “What is the Metaverse”, W Mag

Agency: Creative X, Meta

Agency Producers: Kathy Monahan, Susan Crimley, Summer Gregori, Meena Kavanagh, Lucy Clark, Jeanne Bachelard, Ade Dina

Creative Directors: Michaela McCrink, Raegan Allsbrook

Art Directors: Blas Madera, Ariel Weaver, Alfredo Roses, Nickey Cimmarusti

Copywriters: Andy Green, Trey Alston, Alexandra Beckman, Alberto Portas, Keara Sexton

Program Manager: Rachel Greenlee, Andrea Bass, Kieren Sullivan

Business Affairs: Chloe Kwock, Abigail Press

Director: Tim Bierbaum (1st Avenue Machine)

DP: Tobia Sempi

Editor: Daniel Ferrara, Brooke Palmieri, Ting Yu (1st Avenue Machine, BA)

Animation/Finishing: 1st Avenue Machine/Hueso

Color: Rodrigo Silvestri (Pentimento)

Sound Mix/Design: Bamba

Music: Antfood

Awards and Nominations:

  • The Shorty Awards 2023 - Bronze Honor in Video Series

  • The Shorty Awards 2023 - Finalist in Branded Series

  • The Shorty Awards 2023 - Finalist in Multi-Platform Campaign

  • The Shorty Awards 2023 - Audience Honor in Multi-Platform Partnership

  • The New York Festivals Advertising Awards 2023 - Bronze Award in Collaborations & Partnerships: Best use Celebrity/Influencer

  • The New York Festivals Advertising Awards 2023 - Shortlisted for Social Media and Influencer: Best Use of a Multi-Platform Campaign

  • The New York Festivals Advertising Awards 2023 - Shortlisted for Branded Content/Entertainment Craft: Art Direction

  • The New York Festivals Advertising Awards 2023 - Shortlisted for Branded Content/Entertainment Discipline: Online Film

  • The ADC Awards 2023 - Shortlisted in Brand Side/In-House Integrated Series

  • The ADC Awards 2023 - Shortlisted in Brand Side/In-House Advertising: Branded Content/Entertainment

  • The One Show 2023 - Shortlisted in Brand Side/In-House Brand Side Initiated & Originated Projects

  • The One Show 2023 - Shortlisted in Brand Side/In-House Video Content: Series

  • The One Show 2023 - Shortlisted in Branded Entertainment Long Form Video: Series/ Episodic

  • The One Show 2023 - Shortlisted for Branded Entertainment Craft: Art Direction

Meta 2022 - 2023.