Michael kors access: baselworld 2016 

Michael Kors announced the release of their new customizable digital smart watches at Baselworld 2016. To add some hype and excitement, we created 3D animated strings of the product in both gold and silver, allowing for a variety of angles and moments to be cut together with lifestyle footage to help set the tone. These were successfully turned around on a super short timeline and were incredibly well received at Baselworld, leading to R/GA's Content Studio producing a large amount of additional work for this client and product line following that.

R/GA 2016.