Facebook: Black History Month “Black makes a way” Social Campaign 2021

ADWEEK: Facebook Kicks Off ‘Black Makes a Way’ On-Platform Campaign

Agency: Creative Experiences, Facebook

Agency Producers: Kathy Monahan, James Miller

Creative Director: Jose Luis Martinez

Copywriter: Massaër Ndiaye

Art Director: Jarrett Jamison

Program Manager: Joi’ Weathers

Director: JM Harper (Park Pictures)

Business Affairs: Sarah Henning, Russ Nadler

DP: Lara Aqel

Editor: KidSister (Work Editorial)

Color: Ricky Gausis (MPC)

Sound Mix/Design: Raphaël Ajuelos

Music: Human

Awards and Nominations:

  • The Cannes Lions International Festival of Creativity 2021 - Bronze Cannes Lion for Film: Culture & Context

  • The ADC Awards 2022 - Bronze Cube for In-house: Advertising - Television/Film/Online Video

  • The ADC Awards 2022 - Shortlisted for In-house: Design for Good

  • The ADC Awards 2022 - Shortlisted for Advertising: Television/Film/Online/Video - Online - Single

  • The Clio Awards 2021 - Shortlisted for Film Craft: Direction

  • The One Show Awards 2022 - Merit Award for Underrepresented Communities Campaign: Brand-side Initiated and Original Projects

  • The One Show Awards 2021 - Merit Award for Film: Online Films & Video / Long Form - Single

  • The Drum Awards for Social Media 2021 - Highly Commended for Most Effective Use of Video

  • The Webby Awards 2021 - Best Social Video, Diversity & Inclusion Nominee

  • The Shorty Awards 2022 - Finalist in Medium-Length Video

Facebook 2021.