FacebooK: $1B Gratitude Campaign

In November of 2018, people raised more than $1 billion for non profits and personal causes using Facebook Fundraisers and Donate Buttons, and over 20 million people had either donated to or started a fundraiser on Facebook. To express our gratitude for the incredible community that made this milestone possible, my team created a set of films to celebrate those who raised money and awareness, and made meaningful and lasting impact in their communities.

The videos were originally intended to be played at an internal event but were so well received by our CMO, he put in a broadcast media buy to run this on national television during primetime on Thanksgiving day. We were so excited to see this labor of love get to reach so many others, but at the end of the day, none of this would have been possible without people in our community who passionately support and raise awareness for the causes and people they care about.

Agency: The Studio, Facebook

Agency Producers: Kathy Monahan, Dana Ross

Creative Director: Andy Hekimian

Art Director: Kirklin Jue, Rachel Sparks

Copywriter: Ana Heller

Program Manager: Rosie Breen

Business Affairs: Darren Majewski

Director: Caitlyn Greene (Voyager)

Editor: Liz Deegan (Whitehouse Post)

Facebook 2018.